Competition has a way of inflating prices fast, and that's exactly what's happening around one of the Championship's standout performers from last season — a direct, high-output wide player who's now attracting serious interest from three separate Premier League clubs.

None of the three have made a firm move yet, largely because each is waiting to see whether the others blink first. That kind of standoff usually ends one of two ways: a January move at an inflated price once someone finally commits, or a summer move next year once patience runs out on all sides.

For the selling club, this is close to the best possible position to be in — genuine competitive tension driving the price up, with no need to sell until the number is right.